Words mean something. They make someone do something.
Here, you’ll find a product-based page concept that shows how strategy, voice, and structure move audiences from interest to action.
VELA Sparkling Water:
Hydrate Your Soul.
Crisp, botanical sparkling water made in Memphis with natural ingredients, refreshing flavors, and zero calories.Where the Sip takes you…
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LEMON LAVENDER
The Shelby Farms trails are still quiet. The breeze carries the scent of wildflowers, and the lake hasn't yet been disturbed by the day.
A golden citrus fizz with a silky whisper of lavender.
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BLACKBERRY ROSE
Dinner on South Main. Patio lights flicker against old brick buildings while conversations stretch long after dessert should've been ordered.
A lush, jammy blackberry with a whisper of rose.
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PEACH GINGER
Central Gardens in late August. Ceiling fans spin lazily above the porch while cicadas sing through the warm evening air.
A sunlit burst of peach with a warming crackle of ginger.
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CUCUMBER MINT
Memphis Botanic Garden. The first deep breath beneath the trees after a Memphis summer afternoon.
Garden-fresh with a cool rush that melts the heat away.
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STRAWBERRY HIBISCUS
Brunch in Overton Square. Patio tables are full, sunglasses stay on, and the laughter echoes between every sip.
A sun-kissed berry that blushes your cheeks before the first toast.
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BLOOD ORANGE BLOOM
Golden Hour on the Big River Crossing. The Mississippi catches the last light as cyclists pass and the Memphis skyline begins to glow.
A radiant burst of blood orange with a velvety sparkle.
Why VELA?
Memphis-Made
Created with a local character and Southern charm.
Thoughtfully Created
No “what even is that?” moment—just ingredients you can recognize.
Zero Calories
Just enough flavor to satisfy without weighing you down.
Made for the Moment
Each can is crafted to match the way you want to feel.
Cheers to the Special Sip of the Month.
Meet Magnolia Honey—Hidden between the side streets of Memphis, Saturday farmers markets, and the moments you weren’t expecting to remember.
A warm sensation of wildflower honey with a delicate magnolia touch.
Available only while it’s here.
Made in Memphis. Made for the Moment.
Life doesn’t slow down for anyone. VELA was created for the rare moments of pause feel intentional. Every flavor offers an escape into a Memphis memory. It’s more than sparkling water—it’s a beverage that hydrates your soul.
Every Sip Sparks a Feeling.
From quiet sunrises to evenings by the river, VELA was crafted to become part of a memory worth keeping.
✨Behind the Brand✨
VELA is a fictional brand concept created to demonstrate my approach to brand strategy, copywriting, page structure, visual storytelling, and customer experience.
This project includes…
✔️ Brand Strategy
✔️ Homepage Copy
✔️ Product Naming
✔️ Product Descriptions
✔️ Customer Journey
✔️ Squarespace Design
✔️ Visual Direction
✔️ Messaging Strategy
Let’s Build Something Memorable!